Chicago’s top-notch Tea and Coffee making machine manufacturer is known for supplying the ultimate quality machines to National and international brand retail customers and multinational hotels. When it comes to Tea and coffee machine makers no one can beat them. Despite being the most popular seller in the industry they were struggling to be a front foot in market share.
Customer engagement and interaction- The key to making a brand stand out unique from others is providing a memorable and personalized customer experience. In our Client's case, they were facing the challenge of getting real-time data about their customer engagement, which is vital to understanding the customer mindset and behaviour
Hurdles in sending Subject oriented emails- No automated email configurations and the team to spend more time sending interactive and subject-based emails to every end-customers
Difficulty in knocking out the Market share- No streamline or 360- degree view system to track multiple marketing activities such as pay per click, website user traffic, print, sales, and more resulting in challenges in market share
Trouble in forming Customer centricity- It turns out to be the biggest challenge for our client. They aimed for implementing customer-oriented marketing or customer-oriented selling but it wasn’t achieved able with the traditional models and processes
Improved the market share by 48%.
Sales cycle process was reduced by 60%.
Email conversation and engagement enhanced by 65%.
Improvement in recognizing the qualified leads by 55%.
1 year followed by Maintenance and future upgrades
Business analyst, Project manager, UI/UX designer, Front end developer, Back end developer(2), Testers and Salesforce technician, developer, and consultant