Strengthened with top-notch quality products of lightning, wiring, and more, an Abu Dhabi-based big giant electronic materials manufacturer intended to transform the traditional process of performing sales and responding to customers on an automated platform Their leading goal was to improve the customer’s experience and shorten down the sales cycle through automation, transparency, and self-service.
They were involved in manual, hectic, and time-consuming sales processes.
Data about leads and customers was distributed across spreadsheets and emails, leading to misinformation about the details and data loss.
Sales teams struggled to keep track of how many leads were generated, where they came from, and whether or not they were appropriately followed up on.
Teams faced difficulty to respond quickly to customer queries and support requests in the absence of a unified customer view. This impacted customer trust and loyalty.
Meanwhile, management also lacked timely sales performance insights to make informed decisions.
With Salesforce cloud integration, the electronic business has automated their B2B sales processes- from lead management and sales forecasting to pricing and quotation management.
Leads are instantly transferred from the corporate website to Salesforce, where teams can easily qualify, score, and manage them.
When a customer calls in with a product query, sales and support teams now have access to the customer's entire purchasing history, previous queries, communications, and more. This has allowed them to cut case resolution time by 25%.
"Having all of our customer data under one umbrella allows our sales and support teams to collaborate more seamlessly to provide consistent customer experiences," says the happy client. "The customers are overjoyed with the transformation."
Their productivity has increased by 22% as a result of changing the way they sell.
Hot' opportunities have increased by up to 20%.
2 years followed by Maintenance and future upgrades
Business analyst, Project manager, UI/UX designer, Front end developer, Back end developer(2), Testers and Salesforce technician, developer, and consultant